For decades, Warren Buffett was famously skeptical of technology stocks. He often said he preferred businesses he could easily understand, like insurance, consumer brands and banks. That history makes one question particularly interesting for modern investors. Is Buffett invested in Amazon?
The short answer is yes, but with some important nuance.
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Public filings show that Berkshire Hathaway initiated a position in Amazon in 2019. The investment surprised many observers, given Buffett’s long-standing avoidance of most tech companies during Amazon’s early rise.
However, Buffett later clarified that the decision was not personally his. In interviews and shareholder meetings, he explained that the Amazon purchase was made by one of Berkshire’s investment managers, either Todd Combs or Ted Weschler, who oversee portions of the portfolio. Buffett openly praised the move, even while admitting he had been “an idiot” for not buying Amazon earlier.
The most recent public regulatory filings covering the quarter ended Sept. 30, 2025, show that Berkshire Hathaway holds approximately 10,000,000 shares of Amazon (AMZN) in its publicly traded equity portfolio. That stake was disclosed in Berkshire’s 13F-HR filing submitted in November 2025 and the position remained unchanged from the prior quarter.
While Amazon is not a core holding on the scale of Apple or Coca-Cola, it is firmly part of the Berkshire Hathaway portfolio.
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Even though Amazon is often labeled a technology company, its business model aligns closely with Buffett’s core investment principles.
First, Amazon has an exceptionally strong competitive moat. Its massive logistics network, scale advantages and customer loyalty make it difficult for competitors to replicate its ecosystem. Buffett has long emphasized the importance of durable competitive advantages and Amazon clearly qualifies.
Second, Amazon’s management philosophy fits Berkshire’s style. Founder Jeff Bezos focused relentlessly on long-term value creation, reinvesting profits into infrastructure, innovation and customer experience. Buffett has repeatedly said he looks for managers who think like owners and prioritize long-term growth over short-term earnings. Amazon’s strategy checks that box.
Third, Amazon’s cash generation is substantial and diverse. While e-commerce dominates headlines, Amazon Web Services has become one of the most profitable cloud platforms in the world. This diversification helps stabilize earnings and supports long-term resilience, another characteristic Berkshire values highly.
Finally, Amazon’s scale creates optionality. From advertising to logistics services and cloud computing, the company has multiple levers for future growth. Buffett has often noted that great businesses give you more ways to win over time. Amazon fits that description better than most.
Buffett’s indirect bet on Amazon carries several lessons for individual investors.
One key takeaway is that “technology” does not automatically make a company speculative. Amazon may use advanced technology, but at its core it is a consumer and infrastructure business with predictable demand, pricing power and scale advantages.
Another lesson is the importance of humility in investing. Buffett has openly admitted that he underestimated Amazon for years. Rather than doubling down on that mistake, Berkshire eventually took a position when the valuation and business fundamentals made sense. That mindset can be valuable for everyday investors who fear missing opportunities or changing their views.
Amazon also demonstrates the value of long-term thinking. The company spent years reporting thin margins while building out its logistics and cloud infrastructure. Investors who understood the strategy and stayed patient were rewarded. Buffett has always argued that time is the friend of a great business, and Amazon is a textbook example.
For investors considering Amazon today, the potential benefits mirror many of the reasons Berkshire invested.
Amazon continues to benefit from scale, brand trust, and operational efficiency. Its e-commerce platform remains a default destination for millions of consumers, while AWS provides high-margin growth tied to the ongoing expansion of cloud computing.
The company also generates significant free cash flow over time, giving it flexibility to invest, innovate, and weather economic downturns. For long-term investors, that financial strength can translate into durability rather than flashy short-term gains.
Most importantly, Amazon aligns with a Buffett-style philosophy even if it does not look traditional. It is a dominant business, led by long-term thinkers, with multiple avenues for future growth.
While Warren Buffett may not have personally picked Amazon, Berkshire Hathaway’s investment speaks volumes. It shows that even the most disciplined value investors can recognize greatness, adapt their thinking, and benefit from businesses that redefine what a “great company” looks like in the modern economy.
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This article originally appeared on GOBankingRates.com: Is Warren Buffett Invested in Amazon?